No. This is IDFK: The 1:1 Coaching.

We currently have two versions of IDFK:

IDFK: The 1:1 Coaching

This is the program you're looking at now. We work together for 30 days inside YOUR business, YOUR systems, YOUR offer, and YOUR Facebook ad campaigns.

IDFK: The Course

This is our self-paced Facebook ads training. It walks through the foundational pieces of Facebook advertising in plain English so you can revisit the material whenever you need it.

The course is no longer available for standalone purchase.

If you'd like it in addition to your 1:1 coaching, you'll have the option to add IDFK: The Course during checkout.

No.

The course is completely optional.

Your 1:1 coaching does not depend on you purchasing the course, and we are not going to tell you to go watch a bunch of videos instead of helping you during your coaching program.

The course is simply an additional resource for anyone who wants a permanent library of the Facebook ads fundamentals we cover.

Only 5 spots are available for this round.

This is a high-touch coaching program, which means I am personally reviewing your business, your systems, your campaign setup, your data, and what needs to happen next.

Keeping the program this small allows me to give each client the level of attention this offer is designed to provide.

Once all 5 spots are filled, enrollment closes.

We start by making sure you're actually ready to run Facebook ads.

Week 1: We evaluate your offer, funnel, messaging, tracking, follow-up, numbers, and the systems supporting your ads.

Week 2: If you're ready, we launch your campaigns.

Weeks 3, 4, and 5: We optimize, troubleshoot, analyze your data, make adjustments, and help you understand what your ads are telling us.

You'll have five weekly calls throughout the engagement.

Then we don't waste your money launching ads before your business is ready for them.

Instead, we use our time together to fix the things that would have made paid traffic harder, more expensive, or completely ineffective.

That may mean working on your offer, funnel, messaging, sales process, follow-up, tracking, automations, or other systems your ads need to convert traffic into revenue.

The goal is still the same: get you as close to ad-ready as possible and build a strategy you can actually scale.

This is coaching, not done-for-you ad management.

I'm going to work WITH you through the process so you understand what's happening inside your account instead of handing everything over and hoping it works.

We'll review your setup, campaigns, creative, metrics, problems, and opportunities together. You'll leave knowing significantly more about how to make informed decisions about your own advertising.

We meet once per week throughout the program for a total of five calls.

Those calls are where we review your progress, look at your actual numbers, troubleshoot issues, make decisions, and determine what needs to happen next.

This is intentionally high-touch. You're not being handed a generic strategy and sent off to figure it out alone.

There isn't one. If you're on the fence about whether Facebook ads are even in your future, don't buy this. Save your money. This program is for people who are committed to learning Facebook ads and willing to put in the work - not people who want to "try it out" and ask for their money back if it requires effort. Buy it when you're ready to actually learn this stuff.

Yes.

Every call is recorded and added to a private Google Drive so you can go back and watch it as many times as you need.

You'll be able to revisit our strategy, recommendations, walkthroughs, and troubleshooting without trying to remember everything we discussed on the call.

You get three tools: a Budget Planner that tells you how much you need to spend to hit your revenue goals, a Funnel Leak Detector that shows you where people are dropping off in your sales process, and a Bot Traffic Detector that helps you catch fake clicks. You plug in your own numbers and they give you actionable insights. They're not automated - you input your data and they analyze it based on your specific situation.

You don't need to be a Facebook ads expert.

You do need to have a real business, a real offer, and be ready to implement.

If you've opened Ads Manager before and immediately thought, “What the hell am I looking at?” you're absolutely not alone. I'll explain what we're doing in plain English and help you understand why we're making each decision.

And if there are foundational pieces missing before we can launch, that's exactly what Week 1 is designed to uncover.

That's completely fine.

If your ads are already running, we'll start with what you have.

We'll look at your campaigns, metrics, funnel, tracking, creative, targeting, and overall strategy to figure out what's working, what's wasting money, and where the biggest opportunities are.

You do NOT need to start from scratch just because we're working together.

Your advertising budget is separate from the cost of coaching.

There isn't one magic budget that works for every business. We'll look at your offer price, conversion rates, revenue goals, funnel, and available budget to determine what makes sense for YOUR business.

One of the biggest things I want you to understand is how to connect your advertising budget to actual business numbers instead of randomly choosing an amount and hoping for the best.

We are not a good fit if your marketing strategy depends on misleading people to make the sale.

That includes things like fake scarcity, fabricated testimonials or results, unsupported income claims, hidden terms, stolen content, or messaging that intentionally makes the offer sound like something it isn’t.

MLMs are also not accepted.

If you’re doing something you genuinely didn’t realize could be misleading or noncompliant, that’s different. I can flag what I’m seeing and point you toward the appropriate resources or professionals so you can address it.

But if you want to keep using deceptive tactics after we identify them, I’m not the coach for you.

We can sell hard, create urgency, and build campaigns designed to convert without sacrificing integrity.